De sociale media-campagne werd op poten gezet door Tarte Cosmetics en de anti-pestclub ByStanderRevolution. De initiatiefnemers beweren dat maar liefst 88% van de jongeren dagelijks online gepest worden. Met de hashtag #kissandmakeup willen ze aandacht vragen voor cyberpesten én van het wereldwijde web een vriendelijkere plaats maken. Het is namelijk de bedoeling dat je niet alleen een selfie met een kus op je hand post, maar ook een compliment geeft aan iemand uit je vriendengroep.
Dat de actie succes oogst, is overduidelijk. Op Instagram werd de #kissandmakeup al meer dan 13.700 keer gedeeld, en ook op Twitter wordt er massaal getweet tegen online pestkoppen.
As beautiful, personal & interactive as social media is, everyone has experienced cyber-bullying at one time or another. Whether it's a backhanded compliment, a flat out diss or just a statement that stings a little. We have come to "accept" that this is the world we live in. But who told us that these are the new standards of living. It's time to start a new movement. ?||| I'm proud to partner with @tartecosmetics & @bystanderrevolution to help stop cyber-bullying. We've all been victims and it's time to stop fighting with each other and #kissandmakeup. Let's spread kind words and compliments instead of tearing someone apart based on their looks. I want to spread positivity and hope you'll join me. @patrickstarrr I love how beautiful & pure your heart is. You brighten every room you enter and bring out the best sides of the people around you. ? Post your own selfie and tag a friend telling them what you love about them! Don't forget to use #kissandmakeup and @tartecosmetics will repost throughout the week! |||| ? by @copaceticwanderer ????
A photo posted by Denise (@makeupbydenise) on
I'm proudly joining @tartecosmetics in the @bystanderrevolution movement; taking the POWER out of cyber-bullying. Being a part of the beauty community on social media, I am constantly surrounded by negativity and the comments do hurt myself and others. It may have taken you a second to write, but it's seared in the minds of those on the receiving end and it truly affects our lives. "The words of a reckless pierce like swords, but the tongue of the wise brings healing." Be mindful, be kind. Join this campaign by posting a picture of a kiss stain at the back of your hand and hashtag #kissandmakeup ? #anticyberbullying
A photo posted by Wake Up and Makeup | Manal (@wakeupandmakeup) on
@lee_world & I are proud to partner with @tartecosmetics & @bystanderrevolution to help stop cyber-bullying. We've all been victims and it's time to stop fighting with each other and #kissandmakeup. Let's spread kind words and compliments instead of tearing someone apart based on their looks. I want to spread positivity and hope you'll join me. @iluvsarahii I love how upbeat, spunky and unique you are -- always the life of the party!! Post your own selfie and tag a friend telling them what you love about them! ??
A photo posted by Maryam Maquillage (@maryamnyc) on
A photo posted by Laura Siemek (@laurasiemek) on
A photo posted by Jaden (@jaden.ernst) on
"We get so worried about being pretty. Let's be pretty KIND, pretty FUNNY, pretty SMART, & pretty STRONG!" - @littlelizziev ?? Help create awareness about cyber bullying by posting a picture of a kiss mark on the back of your hand using #kissandmakeup ? @tartecosmetics @bystanderrevolution
A photo posted by Adrienne (@adrimermaid) on
Join the funny, smart and beautiful @makeupshayla in creating awareness about cyber-bullying by tagging a person you'd like to share a positive message with. Post a picture with a kiss on the back of your hand using #kissandmakeup and be sure to tag @tartecosmetics and @bystanderrevolution ?? #anticyberbullying
A photo posted by Tarte Cosmetics (@tartecosmetics) on